If you are in the market for a new website, or thinking about updating your existing one, you may have considered doing it yourself. 702Web is a professional website development studio in Las Vegas, and many of our clients come to us after they’ve already tried developing their own site and are unhappy with the results. Most individuals understand there is a large up-front savings with the “do-it-yourself” web solution but they don’t really consider the overall cost, which is usually far greater than hiring a professional firm to complete this task for you.
702Web has come up with 5 items for Las Vegas businesses and start-up to keep in mind before you begin thinking about developing your own website.
1. If you decide to utilize the inexpensive services that are offered by a large firm, like GoDaddy or Web.com, be prepared to look like everyone else. These large companies, while they may only cost you a few dollars a month, are utilizing the same website templates over and over again. Almost all of these services come with a nicely packaged content management system – this system enables you to make changes yourself. While that may seem great in theory, the changes you are allowed to make are extremely limited if you don’t understand code, such as HTML, JavaScript, CSS or PHP. Most of the changes you can make are content changes such as text and images. If you do wish to enhance your site with special features, most of them end up costing you even more as “add-ons”, or they end up taking days (or weeks!) for the company to make the customizations for you.
702Web often assists clients who have tried to use these web services and are unhappy. Business owners or individuals who want to be taken seriously by their customer and peers understand the necessity of having a flexible, “we can do anything” website that can grow, expand and contract with the needs of your business. You website needs to be as fluid as your business itself – things must be added, taken away, tested and promoted consistently. Las Vegas web design studio, 702Web, can set you up with a website that looks like you, enhances your brand, builds your business and ultimately generates revenue.
2. If you do decide to build your website with a free solution (iWeb, Weebly or another service) be prepared to run into costly limitations. If you aren’t in the business of web design and development, it probably doesn’t make sense for you to learn this skill because it takes time away from your business. It is important to allow people that specialize in certain fields to handle those tasks. 702Web can build your website while you are focusing on your business. The down side to using these templates is thousands of other users may have the same site as you and you may lose your unique identity. Your company is special, your brand is different, your pitch is unique – let your website help you reinforce your message.
3. Choosing a large company can be great because they may have a lot of products that can help you – like website hosting, email management, domain name registration etc. but it is very likely that you become “just a number” and often get lost in the shuffle. Large companies may be located in different cities (or countries) and sometimes you get caught up in a game of telephone that can prohibit you from accomplishing your goals. 702Web is a local web design studio in Las Vegas – we are at your doorstep! Going local can really help your business, in that physical meetings are encouraged – you can speak to someone face-to-face. Emails and phone calls are great, but sometimes just sitting next to someone and talking to them can make your message clearer.
Our designers are always more than happy to come to your office and meet with you. In fact, going to your place of business is beneficial to our overall understanding of who you are and what you do – a message that is not always effectively conveyed with an electronic transmission (email). We can handle all the mechanics of bring your ideas to life.
4. Building something yourself, even if you do end up developing something you actually like, may limit your growth in the future. Doing it yourself can lock you in to certain period of web design trend that might not last more than a year or so. Utilizing the services of a professional web design company ensures you are growing with the trends and technology. This industry is always changing. Web browsers are enhancing their features, videos are being encoded differently and require multiple file formats, social media trends and search engine optimization techniques are constantly adapting to the rapid flux of technological development. Devices, like phones and tablets, are changing month-to-month and companies come and go, consumer preferences are developing so quickly it’s difficult to not only get caught up but to stay ahead of the game.
Our developers at 702Web are constantly educating themselves to ensure they offer you the latest, newest, most pertinent style and type of website that you need to make sure your business is relevant to your customers/clients. You don’t have time to be an expert in more than one industry – let us do the heavy lifting to bring you the best website and most current technology so you can move forward with your business.
5. We have mentioned this in every section above, but this deserves it’s own bullet point. If web design and development is not your main business, then don’t make it your main business. We understand the main reason to be in business in the first place is to make money doing something you love to do. It doesn’t make sense for anyone to take time away from doing “their business” to learn another skill or trade that isn’t going to make them money.
702Web can help you get set up with a website, that has every feature you need and want. Let us do what we do best and we’ll let you do what you do best.
213Web is located in Las Vegas and focuses on getting businesses seen online! For more information, call (702) 530-7440 or email: info@702web.com.